I'm Aaron Farr. I write code, run rivers, and take pictures.

I am a hobby guy. When you hear that, you may imagine someone who is completely committed to one activity of choice. That is not how it works for me. I am more of a jack of all trades generalist than an expert at any one thing. In my opinion, 90% mastery can be accomplished relatively quickly, and the last 10% is rarely worth the effort.

My hobbies are short lived and often cyclical, and can probably best be described as mini projects. My mother refers to them as the obsession of the week. A few recent examples include cold-process soap making, elctrolytically etching jewelry, and an AI powered cookbook.

This drive to discover new ideas and build awesome things lends itself very easily to software. With a vibrant open source community, there are limitless opportunities to create amazing things. Conveniently, software is also one of the most accessible forms of creation, as the materials are most often free. All you need is a keyboard.

Today, I'm the founder of Trakkup, where we're working on automating employee management for adventure outfitters. The beauty of it is not in the problem we are solving, but the functionality of the solution. Our tool has saved managers hundreds of hours a season, helping to streamline manual processes that haven't changed in decades.